One simple step to easily create a highly effective ad for your buisinnes

If you’re looking for a way to make your ads more effective, grab more attention, and attract more clients… this article will show you exactly how.

I remember writing my very first ad — every second of it was pure torture.

You know what made it worse? My boss asked me to write that ad just because I had recently finished three years of business studies, majoring in economics, marketing, and sales.

We analyzed the biggest and most successful global corporations. But when it came to creating an ad for our small local business… I had absolutely no clue how to do it.

I stared at a blank page, realizing I was facing an impossible task. The longer I sat there, the dumber I felt.

The hidden reason why most ads don’t work

So, I started searching for the formula.

Some sources said you should include a cute puppy in your ad. Others said that was unprofessional.Some claimed you should repeat your message again and again. Others warned that repetition annoys people and drives them away.

As the deadline approached, I took a shortcut — I looked at competitors’ ads and made something similar.It was like copying homework from the classmate next to you and tweaking it just enough to not get caught.

I showed it to my boss. He nodded, said it looked fine, and we launched the ad.

A few days went by — silence. I hadn’t heard a word about the results. So I asked him how the ad performed.He looked a little confused.

“Uh… what do you mean by results?”

“Well,” I said, “did we sell anything? Did anyone call because of the ad?”

He smiled, leaned back, and said:

“No, no, Arno. That’s not how advertising works! This ad was for brand awareness. To make sure we’re top of mind. It’s all about image, you know?”

I nodded politely and said, “Of course, I understand.”

That was a lie.Because I had no idea how that was supposed to help us sell more.

And now, almost 20 years later, I’ll tell you a secret: I lied to my boss.But he lied to me too.

Because he didn’t know what he was talking about either.

How to fix your marketing

Whenever we spend money, we expect value in return.

Whether it’s on equipment, lunch, or suppliers — we make sure we’re getting what we paid for, right?

When I started my own business, I tried to apply the same principle to marketing.But instead of clear results, I kept hearing vague buzzwords:

“This ad is for brand recognition.” “We want to stay top of mind.” “This campaign is designed to strengthen brand positioning.”

It was always said in that condescending tone — as if you were foolish for even asking.

Here’s the uncomfortable truth:

“Most businesses waste at least half of their marketing budget. Maybe more.”

And that didn’t sit right with me.

How I stopped wasting money

…and how you can too

I made it my mission to find the real formula for effective marketing.

The good news? The formula exists. And I found it.The bad news? It took years of studying, testing, failing, and learning what truly works.

If I explained the whole thing, we’d be here for weeks — so let me share one of the most powerful shortcuts I discovered.

Some know it as Pearson’s Law:

“What gets measured, gets improved.”

Want to instantly and dramatically improve your ad performance?

Make your ads measurable — add a clear response mechanism.Every ad must invite the customer to take action — call, message, sign up, click.

And then track that action like a hawk.

Now you can measure.Test.Understand what works — and what doesn’t.

One of the first things I do when working with a new client is enforce this simple rule:

“Every ad we run must be measurable. No exceptions.”

No vague terminology. No fancy marketing jargon.Just measurable, tangible, real results.

There are countless ways to do this — and it’s possible for every business, including yours.If you’d like to learn how to apply it to your own business, get in touch with us today.